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Newsletter • Newsletter • Newsletter


Passion Project
The “Australia Effect” and Why Everyone’s Talking About It by Matilda Daniel From freckled-face selfies, to the “clean girl” aesthetic, Australian beauty’s effortless charm is redefining global trends, one bare face at a time. There’s a new beauty trend sweeping TikTok, and it’s putting Australian style in a global conversation. Dubbed “The Australia Effect,” the viral transformation sees travellers from the US and UK walking the Australian streets with full glam, thick fo
Apr 17, 20253 min read


Weekly Girl Insights
By Matilda Daniel Who is Sienna Spiro, and Why is the World Obsessed? London-born singer-songwriter Sienna Spiro has quickly become one of TikTok's most-watched rising stars, thanks to her viral cover videos and original tracks. At only 19, Sienna draws from iconic soul and jazz influencers, channelling them into her emotionally charged vocals and diaristic lyrics. First discovered at sixteen after her cover of Finneas ' "Break My Heart Again" , gained traction, her online
Apr 17, 20253 min read


Modern Philosopher Some Might Say
By Matilda Daniel Why Men Assume Drag Shows are Sexual... And Why They're Wrong. Men do not just sexualise women; they sexualise femininity itself. It is not women’s bodies they struggle to see as human, but women’s humanity. Anything coded as soft, expressive, decorative or glamorous becomes something to be consumed rather than understood. This is why drag queens are framed as ‘sexual’ while hyper-masculine spaces like sport and military culture are considered neutral. F
Apr 17, 20254 min read
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