Passion Project
The “Australia Effect” and Why Everyone’s Talking About It by Matilda Daniel From freckled-face selfies, to the “clean girl” aesthetic, Australian beauty’s effortless charm is redefining global trends, one bare face at a time. There’s a new beauty trend sweeping TikTok, and it’s putting Australian style in a global conversation. Dubbed “The Australia Effect,” the viral transformation sees travellers from the US and UK walking the Australian streets with full glam, thick fo
Apr 173 min read









